Embracing Our Struggles
When you are a Family of Franchises that span 2 states you are going to face growing pains. As a digital marketer, which is more brand-focused, I think that embracing the struggle is what separates our company from other restoration companies. We cheer as a team when we accomplish something but we also work to create a stronger team than the day before. Growth doesn’t stop when things are going well, growth means finding easier practices to help alleviate stress on another department.
Something that our Family of Franchises struggled with was communication especially when your furthest location is 662 miles away. As a digital marketer, I wanted to step up and help find better ways to improve our communication. We had previously implemented a chatbot that is connected to our communication software, Podium. I personally created an E-learning platform that included notes on how certain procedures needed to be addressed.
We have implemented that platform in the training checklist so that they understand our expectations before we get them on the field. I think being authentic is what made our group so successful which stems from “Embracing the struggles.”